We are looking for an individual who will lead our marketing & branding efforts. As a member of our core operations team you will be increasing the visibility of brand “Bongo Xpress” & find out innovative & cost effective ways of reaching our TG. In addition to this you will also be leading Strategic Alliances & Partnerships that would grow Bongo Xpress business at a faster clip also Bongo Xpress is looking for an Influencer Marketing specialist to join our growing team. The ideal applicant will possess strong knowledge of the digital media landscape. The successful candidate will be responsible for, researching and exploring the right fit of influencers for our brand, end to end coordination from roping them into getting the campaign executed, monitoring & reporting the respective campaigns’ performance.
Be the brand ambassador for Bongo Xpress – initiate, commission and direct execution of brand campaigns (including all ATL, BTL, Print, outdoor and digital campaigns) effectively reach out to potential customers to build a loyal, active & healthy community across online & offline platforms
Extensive crafting of target audience, consumer personas, their needs state enabling Bongo Xpress to drive better adoption of various categories
On ground execution with agencies/Vendors/Partners/City team including Print & other Vendors, Activation agencies, Media Agencies, Corporate & Event Partners
Leading efforts to build alliances, increase alignment, mutual understanding and trust between partner & company impacting the growth & retention efforts of the company
Drive Customer acquisition for Porter from partnerships, analyze and measure campaign impact & ROI
Should be able to handle end to end partnership execution including prospecting, meetings, pitching, closure and agreement.
Define/improve on our product communications & develop a structured approach to acquire/re target repeat customers
Should Understand and manage the flow of leads across the various channels
Work with the Marketing team to create and implement campaigns
Run ad campaigns on various channels like Google Ad words, LinkedIn, Facebook Adverts, etc.
Optimize the channels by testing various campaign ideas, reporting & dash boarding results for taking quicker decisions
Annalise Auction level data & provide an accurate competitive landscape
Analyzed new market trends in performance marketing and create an action plan to put them into execution
All campaigns/alliances with deep focus on cost & measuring the effectiveness for the business.
Roles and responsibilities and expected challenges
Build a relationship with influencers for the brand.
Creating campaigns around a unique vision, drafting the proposals for the campaign, and deciding on the KPIs so that you can measure the campaign’s success.
Draft outreach email templates that you can use for your campaign, reminders, follow-ups, and timely revert to the influencer’s mails.
Provide assistance when the influencer is creating content
Coordinate with the internal team to make sure that influencer campaigns are executed efficiently
Track the success of the campaigns and share reports.
Keep up with the latest trends on social media and within the influencer community.
Constant research & keep tabs on the influencer marketing ecosystem to ensure that you are up-to-date.
- Challenges the status quo in marketing and conversion and comes up with low Cost growth strategies.
- Has deep interest in how marketing and conversion works
- Should have built frameworks to measure the effectiveness of various channels & Alliances.
- Excellent with communication skills
- Should be comfortable with travelling.
A data-driven approach to marketing
Strong quantitative, analytical, and problem-solving skills
Should have good oral & written communication skills
Ability to work independently in a fast-paced environment to drive both strategy and ground execution.
Advanced knowledge of digital marketing
Fair understanding of Google Ad words, Facebook Adverts & Google Analytics
Basic understanding of the attribution modeling of users
SQL Knowledge is a Plus
Those looking to gain valuable Influencer Marketing experience with a booming startup are encouraged to apply.
Expectation from the candidate
People skills – Develop relationships and network with influencers and internal stakeholders. You will be negotiating partnerships and will need to be able to properly communicate with all parties involved & make a judicious call
Master communicator – You will be in constant communication so you should have strong writing skills to easily construct email templates, as well as inter-personal skills when talking to influencers.
Able to multi-task – You will need to be able to juggle between various active campaigns, their performances, and conversations with Influencers
Knowledge of content marketing and social media marketing.
Analytical skills: Mandate for tracking and sharing performance reports
Education: Graduate/Post Graduate
Experience: 2-3 years Experiences
If you want to do the same and love the challenges and opportunities of a fast paced work environment, then we believe Bongo Xpress is the right place for you.
Company URL: https://bongoxpress.com
Bongo Xpress with its cutting age technology has brought automation in logistics and distribution industry and undoubtedly has established its presence in the industry due to a differentiated business model on online trucking and parcel delivery capability. The sophisticated end to end technology enables us with a platform which helps individuals or corporate bodies, cargo owners, truck drivers, truck owners from across Bangladesh to connect with each other digitally on a single platform and do hassle free movement of goods. We aim to leverage the experience of customers in the e-commerce market with simple but sophisticated technology of Bongo Xpress which will help the businesses to adopt digitization at its best with automation in distribution as well. Besides, we are also bringing the most secured and budget
Friendly home/office relocation service partnering with the best and verified packers and movers in your city.
Company Mission + Vision: Understanding the challenges of the logistics and distribution industry, Bongo Xpress is dedicated to creating new solutions with technology. Staying responsive to customers’ requirements and finding innovative solutions lead us to achieve customer satisfaction. Starting with 2PL in the current logistics industry we dare to work on bringing the 3PL in near future which will be followed by 4PL as part of our visionary step in the industry.